This posting is most likely to distress your cosmetic surgeon, but it has information that you must know. Esthetic surgery is very commercial, just as commercial as interior decorating. No one ever needed to wallpaper a home, but manufacturers of wallpaper need you to buy it so that they can make a living. The same is true for plastic or esthetic surgery. You may want – even feel you need – cosmetic surgery, for example, liposuction, but unlike food, it’s not vital: You won’t die without it. But your cosmetic surgeon needs to perform operations in order to make a living. If you don’t use his services, someone else will, but financially he’s better off if both you and someone else let him operate.
The commercial goal of esthetic surgery is to make you want the most extensive surgery at the highest cost that you can afford (unless you are not going to overseas countries for reducing the cost). This goal directly contradicts the medical goal of cosmetic surgery. All surgery is hazardous, and to minimize your risk, the doctor should be helping you decide what not to have. If you can get the same, or nearly the same, psychological improvement from a facelift alone, you should not be persuaded to add nose surgery, a chemical peel, and an upper-lid “tuck” to your surgical agenda.
It is well known that as many as 15 to 20 percent of plastic and reconstructive surgeons, who perform cosmetic surgery may tend to put their commercial goals ahead of your goals.
When you consult a cosmetic surgeon, you are assuming that he will forget his profit and his net income. You think he will advise you on what you need, what is best for you, without regard to how much money he can make from you. Is this unrealistic? No . . . and Yes.
Having talked it through to many cosmetic surgeons I was told, that they would have to create a desire for cosmetic surgery in those middle-class Brits who weren’t yet “into” cosmetic surgery – or there would not be enough money in it for us all. In other words, this “professional seminar” was about money: marketing, advertising and sales techniques.
Patients’ needs weren’t even mentioned. Was it a turnoff? To most of us, yes. It sound as revealing a great secret but unlike the majority of cosmetic surgeons are working with it.
And . . . buyers beware. Those 15 to 25 percent of cosmetic surgeons my lean toward making themselves richer (and you poorer) use many sales techniques to convince you to have surgery. To tell when you’re merely a dollar sign on your cosmetic surgeon’s bank deposit slip – instead of a patient – you need to know when you’re being targeted by a sales technique that can hurt your psyche as well as your pocketbook.
That is why we select and are advising those surgeons, who spend much of their time in Skype on-line consultation and face-to-face appointment in Kiev helping people decide to either have or not to have cosmetic surgery.
Overseas Medical Ukraine
Medical tour operator
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